In order to give the public a deeper understanding of the Olympic Movement and Olympic culture, the “From Made in China to Created in China – A Retrospective of Olympic Culture” Thematic Exhibition opened at the Beijing Olympic Museum on 28 May, ahead of the Olympic Games Paris 2024. Tens of thousands of licensed products are featured at the exhibition. Yu Zaiqing, IOC Member and Vice President of the Chinese Olympic Committee, Han Zirong, member of the Party Leadership Group of the Beijing Municipal Committee of the Chinese People’s Political Consultative Conference, and Qian Fuyong, Vice Chairman of the Heilongjiang Provincial Committee of the Chinese People’s Political Consultative Conference and Director of the Heilongjiang Provincial Sports Bureau jointly inaugurated the exhibition. Jiang Xiaoyu, Vice Chairman of the Beijing Olympic City Development Association (BODA) delivered remarks.

(Distinguished guests inaugurate the exhibition)

(Jiang Xiaoyu delivers remarks)

The exhibition is co-hosted by the Beijing Olympic City Development Foundation, the Beijing Olympic Museum, and Beijing Honav Group with the guidance of BODA and the Beijing Olympic City Development Centre. The exhibition features a wide array of Olympic licensed products manufactured by Beijing Honav Group since the Olympic Games Beijing 2008. It presents the journey of Chinese culture and enterprises leveraging the unique channel of the Olympic Movement to integrate into the world and make themselves better known to the world. The exhibition consists of several parts, namely, “Olympic Spirit, Innovation and Tenacity,” “Olympic Partners,” “Olympic Culture, City Image” and “Sports Diplomacy, Gifts from a Major Country.”

(At the exhibition – Olympic Spirit, Innovation and Tenacity)

(At the exhibition – Olympic Partners)

(At the exhibition – Olympic Culture, City Image)

(At the exhibition – Sports Diplomacy, Gifts from a Major Country)

(Visitors appreciate the exhibits)

The exhibition is open to the public for free and will last till 28 October 2024. As a big highlight of the exhibition, licensed products of the Olympic Games Paris 2024 made their debut in Beijing, and they are available for purchase on the first floor of the Beijing Olympic Museum and at the Beijing Gifts store in the Beijing Olympic Park Central Area.

(Licensed products of the Olympic Games Paris 2024)

Also present at the opening ceremony were Yu Jianyong, Director of the Sports Equipment Centre of the General Administration of Sport of China and Director of the Marketing Department of the Chinese Olympic Committee; Fu Xiaohui, Director of the Beijing Olympic City Development Centre; Wang Shuxian, President of the Beijing Olympic City Development Foundation; Liu Kun, Deputy General Manager of China Tourism Group (CTG); and Lu Lu, Chairperson of CTG Asset. They were joined by Li Xiangying, Deputy District Mayor of Shunyi District; Wang Kun, Deputy Director of the Beijing Olympic City Development Centre; Hou Ming, Director of the Beijing Olympic Museum; Tian Baoyuan, Deputy Director of the Beijing Olympic Museum; and Chen Shaoshu, founder of Beijing Honav Group.